CIIE
MUJI
Country/Region:Japan
Exhibition:CHINA INTERNATIONAL IMPORT EXPO
Area:Consumer Goods
Booth:6.2B3-02Company Profile
What is MUJI?MUJI,originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food.Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.”MUJI is based on three core principles, which remain unchanged to this day:1. Selection of materials 2. Streamlining of processes 3. Simplification of packages.