To Visit

Ms. Xu

Tel: 86(0)21 60365860

Email：elena.xu@nm-china.com.cn

To Exhibit

Mr. Chen

Tel：+86(0)21 60361238, +86(0)15902169599

Email：ben.chen@nm-china.com.cn

Ms. Luo

Tel：+86 21 60365865, +86 18301782873

Email：cindy.luo@nm-china.com.cn

A Decade of Excellence, A New Voyage Begins! Since setting sail in 2015, CBCE has now marked its triumphant 10-year milestone and proudly embarks on its next pioneering journey! Over the past decade, the Craft Beer China Conference & Exhibition (CBCE) has evolved into Asia’s premier craft beer specialty event – integrating the complete industry chain from raw materials and equipment manufacturing to end-consumption, while uniting elite domestic and international brands to establish the definitive one-stop craft beverage commerce and exchange platform in the Asia-Pacific region. At the dawn of a new decade, CBCE 2026 will unfold a new chapter with a grander vision and more open approach!

Global Brewing Conference

The 2025 Global Brewing Conference, co-hosted by CBCE and the European Brewery Convention (EBC), and co-organized by Jiangnan University and ZW-Lab International Brewing Academy, gathered 39 industry experts worldwide to explore cutting-edge technologies, share innovative ideas, and boost global brewing technology sharing and innovation. This conference centered on six core sections, covering a comprehensive range of topics from innovation trends to business strategies. It brought together top experts scholars, investors, and well-known brand companies from domes-tic and international spheres. The summit attracted R&D departments and brewers from nearly 200 beverage companies world-wide to exchange ideas, learn advanced brewing techniques, and engage in in-depth communication with global industry peers.

Gala Dinner and Brussels Beer Challenge China Award Ceremony

Gala Night Celebrating a Decade of Splendor by the Huangpu River's Starlight - The CEO of Nuremberg Messe Group attended and toasted the golden decade of craft brewing. Ten -year partner awardees were honored for their journey with the industry. At the Brussels Challenge Awards, BBC's CEO Thomas presented medals and certificates to Chinese winning breweries, showcasing China's craft beer power on the global stage. On the cruise banquet and award-giving deck, trophies shone with the Huangpu River's lights, symbolizing China's craft beer golden age. The deck turned into a moving pub where industry experts talked about craft beer's future amid river breeze and malt aroma.

Accompanying Conferences

The conference covered themes including craft beer industry trends, sales channel strategy, brand building and innovation, and supply chain innovation. lt gathered more than 55 industry experts who delivered over 40 keynote speeches and participated in panel discussions, attracting a large number of visitors.

• CBCE Commercial Conference

• Forum on New Beverage and Production Technology Application for 2025-Exploring the Future Path of Beverage Innovation

International Craft Beer Competition Tasting Events

The CEO of the Brussels Beer Challenge Thomas Costenoble, and the Project Director of European Beer Star Kilian Kittl, were invited to personally host the award-winning products tasting events leading visitors to taste on site.

• Brussels Beer challenge (BBC) Awarding-winning Products fasting

• European Beer Star (EBS) Awarding-winning Products fasting

Live Streaming

CBCE combined live streaming and offline exhibition to comprehensively showcase new products and new techniques of craft beer. They invited influencers to visit the booth and provided a detailed introduction to raw materials, technology, equipment, and breweries. The chairs and project director of two major competitions made a special appearance to host tasting sessions. There were also live exchanges with 4 international beer competition judges and 4 brewers from overseas and Hong Kong breweries.